Brand
United Launch Alliance
Role
Prototyping
UI Design
Website Design
Brand
United Launch Alliance
Role
Prototyping
UI Design
Website Design
Brand
United Launch Alliance
Role
User Research
Prototyping
UI Design
As lead designer, I redesigning the current Rocket Builder site to create publicity for the new sale of their Atlas V rocket, set to launch in Q1 of 2018.
As lead designer, I redesigning the current Rocket Builder site to create publicity for the new sale of their Atlas V rocket, set to launch in Q1 of 2018.
As lead designer, I redesigning the current Rocket Builder site to create publicity for the new sale of their Atlas V rocket, set to launch in Q1 of 2018.
Background
United Launch Alliance, along with Space X, is one of the leading companies for commercial rocket sales in the world. Carbon8 and ULA worked closely to establish and perfect the design and programming of ULA's dynamic and engaging website, creating an interactive tool that allows customers and rocket enthusiasts alike to build a rocket as simply as building a car online.
Our design team was tasked with creating a marketing website to advertise the Rocketbuilder and finally to create the Rocketbuilder e-commerce platform. The Rocketbuilder, is a web-based ecommerce building tool for ULA's new Atlas V rocket. The tool is used by ULA's sales team and is one of a kind in their industry, providing a unique look into the world of multi-million dollar rocket sales and the future of commercial space travel.
Project Goals
- Design a ecommerce system for the new Atlas V rocket sales to accommodate over 100 differnet material configurations
- Create a helpful tool to assist sales staff to explain the complexity of rocket configuration & prices
- Through marketing site explain industry difference in rocket sales; specifically between ULA & Space X
- Create a product that will generate publicity and excitement for ULA rocket innovations in the space travel industry.
Selling A Rocket: The Website
The marketing microsite, incorporates more of a real-life setting for rocket launches, creating anticipation for the new rocket line. The function of the site both marketing and education for the customer facing product. The site has a parallax effect that launches the rocket from earth and transitions into space as the user scrolls. The larger typographic elements highlight the benefits of ULA's rocket reliability. The final screen showcases a live countdown till the launch of the first Atlas V and allows the user to enter the Rocketbuilder tool.
Selling A Rocket: The Website
The marketing microsite, incorporates more of a real-life setting for rocket launches, creating anticipation for the new rocket line. The function of the site both marketing and education for the customer facing product. The site has a parallax effect that launches the rocket from earth and transitions into space as the user scrolls. The larger typographic elements highlight the benefits of ULA's rocket reliability. The final screen showcases a live countdown till the launch of the first Atlas V and allows the user to enter the Rocketbuilder tool.
Process: The Rocketbuilder
When going through the inital ideation, we began with desktop first knowing that most builders would be running this application from a browser. The inspiration for the easy step by step process was taken from car e-commerce platform builders. Unlike a car, the Atlas V aerospace rocket requires users to have a bit of knowledge up front in knowing their orbit, schedule and amount of rocket payload.
From these fundementals, the application can estimate trajectory, timing and cost. Though the final application was only five screens, all possible options for rocket, payload and orbit had to be calculated and designed, resulting in over 100 differnet options for the Atlas V build. This process of research and intimiate knowledge of the Atlas V rocket was both the most intresting, time consuming and very precise work.
Process: The Rocketbuilder
When going through the inital ideation, we began with desktop first knowing that most builders would be running this application from a browser. The inspiration for the easy step by step process was taken from car e-commerce platform builders. Unlike a car, the Atlas V aerospace rocket requires users to have a bit of knowledge up front in knowing their orbit, schedule and amount of rocket payload.
From these fundementals, the application can estimate trajectory, timing and cost. Though the final application was only five screens, all possible options for rocket, payload and orbit had to be calculated and designed, resulting in over 100 differnet options for the Atlas V build. This process of research and intimiate knowledge of the Atlas V rocket was both the most intresting, time consuming and very precise work.
