ULA-full (1)

Website & Rocket Builder Platform

United Launch Alliance, along with Space X, is one of the leading companies for commercial rocket sales in the world. Carbon8 and ULA worked closely to establish and perfect the design and programming of ULA's dynamic and engaging website, creating an interactive tool that allows customers and rocket enthusiasts alike to build a rocket as simply as  building a car online. 

As lead designer on this project, I re-designing the current Rocket Builder site to create publicity for the new sale of their Atlas V rocket, set to launch in Q1 of 2018. The new site incorporates more of a real-life setting for rocket launches, creating anticipation for the new rocket line. The site has a parallax effect that launches the rocket from earth and transitions into space as the user scrolls. The larger typographic elements highlight the benefits of ULA's rocket reliability. The final screen showcases a live countdown till the launch of the first Atlas V. Once the user enters the rocket builder they will be able to create their own rocket, determine it's booster capacity, predict the orbit it will travel and pick a launch date. The tool is used by ULA's sales team and is one of a kind in their industry, providing a unique look into the world of multi-million dollar rocket sales and the future of commercial space travel. 

 

Website & Rocket Builder Platform

United Launch Alliance, along with Space X, is one of the leading companies for commercial rocket sales in the world. Carbon8 and ULA worked closely to establish and perfect the design and programming of ULA's dynamic and engaging website, creating an interactive tool that allows customers and rocket enthusiasts alike to build a rocket as simply as  building a car online. 

As lead designer on this project, I re-designing the current Rocket Builder site to create publicity for the new sale of their Atlas V rocket, set to launch in Q1 of 2018. The new site incorporates more of a real-life setting for rocket launches, creating anticipation for the new rocket line. The site has a parallax effect that launches the rocket from earth and transitions into space as the user scrolls. The larger typographic elements highlight the benefits of ULA's rocket reliability. The final screen showcases a live countdown till the launch of the first Atlas V. Once the user enters the rocket builder they will be able to create their own rocket, determine it's booster capacity, predict the orbit it will travel and pick a launch date. The tool is used by ULA's sales team and is one of a kind in their industry, providing a unique look into the world of multi-million dollar rocket sales and the future of commercial space travel. 

 

Website & Rocket Builder Platform

United Launch Alliance, along with Space X, is one of the leading companies for commercial rocket sales in the world. Carbon8 and ULA worked closely to establish and perfect the design and programming of ULA's dynamic and engaging website, creating an interactive tool that allows customers and rocket enthusiasts alike to build a rocket as simply as  building a car online. 

As lead designer on this project, I re-designing the current Rocket Builder site to create publicity for the new sale of their Atlas V rocket, set to launch in Q1 of 2018. The new site incorporates more of a real-life setting for rocket launches, creating anticipation for the new rocket line. The site has a parallax effect that launches the rocket from earth and transitions into space as the user scrolls. The larger typographic elements highlight the benefits of ULA's rocket reliability. The final screen showcases a live countdown till the launch of the first Atlas V. Once the user enters the rocket builder they will be able to create their own rocket, determine it's booster capacity, predict the orbit it will travel and pick a launch date. The tool is used by ULA's sales team and is one of a kind in their industry, providing a unique look into the world of multi-million dollar rocket sales and the future of commercial space travel. 

 

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Atlas V Juno at night
AV003 Launch

Project Goals

Currently

1. Interactive Sales Tool

The primary goal of the project was to create a interactive sales tool for C-Level buyers of commercial rockets to browse through all the options of launch, scheduling and scale and be able to easily contact a sales team representative or download their own 3D model of their desired rocket. 

 

2. Contact List for ULA Sales Funnel

The secondary purpose of the tool was to be used as a selling tool for the ULA sales team. Normally having to explain many complicated scenarios to a buyer in person this could be a more simplified walk through over the phone or just by visiting the site. This would also serve as a email contact list for the sales team to touch back with once they received interest through the RocketBuilder site. 

Reading

Design of Everyday Things

The Life of Picasso 

The Little Book of Hygge

Listening

Summer Time

Japanese Mornings

IDEO Futures

Clever Design Podcast

NYT Daily Podcast

Reading

The Design of Everyday Things

The Life of Picasso 

The Little Book of Hygge

Listening

Summer Time

Japanese Mornings

IDEO Futures

Clever Design Podcast

NYT Daily Podcast

3. Publicity 

Once launched the tool would be a large media promotion for United Launch Alliance. Being the first of its kind, this tool would show an inside look into a mostly secretive industry. The goal being a postive and well recieved finished product that would make it news worthy. 

 

4. Education Tool for Aerospace Engineering

Though the primary user for the RocketBuilder would be C-level buyers, the tertiary audience are aficionados of the Atlas V or commercial rockets. This could serve as an educational tool for rocket building and practical scenarios of aerospace engineering. Later, we found that this tool was largely popular among middle school and high school science classes. 

 



Reading

Design of Everyday Things

The Life of Picasso 

The Little Book of Hygge

Listening

Summer Time

Japanese Mornings

IDEO Futures

Clever Design Podcast

NYT Daily Podcast

Reading

The Design of Everyday Things

The Life of Picasso 

The Little Book of Hygge

Listening

Summer Time

Japanese Mornings

IDEO Futures

Clever Design Podcast

NYT Daily Podcast

Selling Rockets: The Process

Selling Rockets: The Process

Selling Rockets: The Process

When going through the inital ideation, we began with desktop first knowing that most builders would be running this application from a browser. The inspiration for the easy step by step process was taken from car e-commerce platform builders. Unlike a car, the Atlas V aerospace rocket requires users to have a bit of knowledge up front in knowing their orbit, schedule and amount of rocket payload.

When going through the inital ideation, we began with desktop first knowing that most builders would be running this application from a browser. The inspiration for the easy step by step process was taken from car e-commerce platform builders. Unlike a car, the Atlas V aerospace rocket requires users to have a bit of knowledge up front in knowing their orbit, schedule and amount of rocket payload. From these fundementals, the application can estimate trajectory, timing and cost. 

When going through the inital ideation, we began with desktop first knowing that most builders would be running this application from a browser. The inspiration for the easy step by step process was taken from car e-commerce platform builders. Unlike a car, the Atlas V aerospace rocket requires users to have a bit of knowledge up front in knowing their orbit, schedule and amount of rocket payload. From these fundementals, the application can estimate trajectory, timing and cost. 

 From these fundementals, the application can estimate trajectory, timing and cost. Though the final application was only five screens, all possible options for rocket, payload and orbit had to be calculated and designed, resulting in over 30 presets choices for the users final launch result. This process of research and intimiate knowledge of the Atlas V rocket was both the most intresting and time consuming. 

Though the final application was only five screens, all possible options for rocket, payload and orbit had to be calculated and designed, resulting in over 30 presets choices for the users final launch result. This process of research and intimiate knowledge of the Atlas V rocket was both the most intresting and time consuming. 

mobile-screens
bottom macbooks

Get in Touch

Get in Touch

Shoot me a note or check out my latest work on Dribbble

gabv289@gmail.com

Shoot me a note or check out my latest work on Dribbble

gabv289@gmail.com