Red-Reframe-Header

Brand

Reframe | Ogilvy & Mather

 

My Role

Market Research

Branding

Art Direction

Website Design

 

As Creative lead for Reframe the Brand, a new advertising association, I was responsible for the creation and direction of the brand visuals, brand standards and all visual components.

I led the design and direction for an advertising association, Reframe the Brand. 

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Background

Reframe, an advertising association that specializes in Cross-Cultural Marketing, was started by senior partners at Ogilvy & Mather. This association was born out of greater need for education and research driven results in ad agencies, to understand diversity and cross-cultural markets. I was tasked to create the identity as well as the visual language for Reframe. I created the logo, a complete brand style guide, print advertisments, conference materials as well as various websites to bring the brand to market. I worked alongside a team to present and prepare visuals and branding expectations for sponsors and partners of the association including: Ogilvy, PepsiCo, Kimberly Clark, Metlife and others. 

 

Project Goals 

  • Introduce brand visually to the market, create all visuals for Reframe the Brand
  • Create visual language and system to aid others in creating brand materials
  • Create print & online advertisments for inital go to market launch
  • Preparing prototypes, pitch decks and visuals to gain inital investment
  • Create website for Reframe the Summit conference, prepare conference materials
  • Create responsive designs for launch of Reframe's beta product

Project Goals 

  • Introduce brand visually to the market, create all visuals for Reframe the Brand
  • Create visual language and system to aid others in creating brand materials
  • Create print & online advertisments for inital go to market launch
  • Preparing prototypes, pitch decks and visuals to gain inital investment
  • Create website for Reframe the Summit conference, prepare conference materials
  • Create responsive designs for launch of Reframe's beta product
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Website Process

With the launch of Reframe the brand, it's go to market annoucement culminated in an annual conference called The Summit. Design promotion was done for The Summit first by creating a one-page responsive microsite for registration, which featured parallax scrolling and video integration.

After the conclusion of The Summit in August 2014, the beta site was launched of Reframe in September 2014, this site housed the key product lines of Reframe. This included "The Association", the paid membership which allowed members to gain access to content. "The Lab" which housed video and class tutorials for educational topics and "The Publication" which functioned as a published blog contribution site. I designed and created all aspects of this responsive site. 

 

Website Process

With the launch of Reframe the brand, it's go to market annoucement culminated in an annual conference called The Summit. Design promotion was done for The Summit first by creating a one-page responsive microsite for registration, which featured parallax scrolling and video integration.

After the conclusion of The Summit in August 2014, the beta site was launched of Reframe in September 2014, this site housed the key product lines of Reframe. This included "The Association", the paid membership which allowed members to gain access to content. "The Lab" which housed video and class tutorials for educational topics and "The Publication" which functioned as a published blog contribution site. I designed and created all aspects of this responsive site.

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Building A Brand

Finally, I designed a cross-channel campaign in preparation for press releases and the launch of the platform website and first conference for Reframe. I designed a full page print ad featured in Savoy magazine, conference materials such as bags, shirts, badges, banners and awards given at the conference.  

 

Building A Brand

Finally, I designed a cross-channel campaign in preparation for press releases and the launch of the platform website and first conference for Reframe. I designed a full page print ad featured in Savoy magazine, conference materials such as bags, shirts, badges, banners and awards given at the conference.   

Problem Statement & Background

Finally, I designed a cross-channel campaign in preparation for press releases and the launch of the platform website and first conference for Reframe. I designed a full page print ad featured in Savoy magazine, conference materials such as bags, shirts, badges and banners.  

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