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Creating the Brand

Design and Art Direction for the branding of Reframe: The Brand™, an advertising association that specializes in Cross-Cultural Marketing. I created the identity and range branding materials, a complete brand style guide with brand system as well as various digital websites and conference materials. I worked alongside a team to present and prepare visuals and branding expectations for sponsors and partners of the association including: Ogilvy, PepsiCo, Kimberly Clark, Metlife and others. 

Creating the Brand

Design and Art Direction for the branding of Reframe: The Brand™, an advertising association that specializes in Cross-Cultural Marketing. I created the identity and range branding materials, a complete brand style guide with brand system as well as various digital websites and conference materials. I worked alongside a team to present and prepare visuals and branding expectations for sponsors and partners of the association including: Ogilvy, PepsiCo, Kimberly Clark, Metlife and others. 

Creating the Brand

Design and Art Direction for the branding of Reframe: The Brand™, an advertising association that specializes in Cross-Cultural Marketing. I created the identity and range branding materials, a complete brand style guide with brand system as well as various digital websites and conference materials. I worked alongside a team to present and prepare visuals and branding expectations for sponsors and partners of the association including: Ogilvy, PepsiCo, Kimberly Clark, Metlife and others. 

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Website Process

Website Process

Website Process

With the introduction of Reframe: The Brand™, a second annual conference was held called The Summit. Design promotion was done for The Summit first by creating a responsive microsite for registration, which featured parallax scrolling and video integration. After the conclusion of The Summit in August 2014, the beta site was launched of Reframe: The Brand™ in September 2014, which replaced the microsite Summit site. The site houses key features of Reframe: The Brand, The Publication, The Association and The Lab. I designed and created all aspects of this responsive site. 


With the introduction of Reframe: The Brand™, a second annual conference was held called The Summit. Design promotion was done for The Summit first by creating a responsive microsite for registration, which featured parallax scrolling and video integration. After the conclusion of The Summit in August 2014, the beta site was launched of Reframe: The Brand™ in September 2014, which replaced the microsite Summit site. The site houses key features of Reframe: The Brand, The Publication, The Association and The Lab. I designed and created all aspects of this responsive site. 


With the introduction of Reframe: The Brand™, a second annual conference was held called The Summit. Design promotion was done for The Summit first by creating a responsive microsite for registration, which featured parallax scrolling and video integration. After the conclusion of The Summit in August 2014, the beta site was launched of Reframe: The Brand™ in September 2014, which replaced the microsite Summit site. The site houses key features of Reframe: The Brand, The Publication, The Association and The Lab. I designed and created all aspects of this responsive site. 


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Conference Materials & Promotion

Finally, I designed a cross-channel campaign in preparation for press releases and the launch of the platform website and first conference for Reframe. I designed a full page print ad featured in Savoy magazine, conference materials such as bags, shirts, badges and banners. 

Conference Materials & Promotion

Finally, I designed a cross-channel campaign in preparation for press releases and the launch of the platform website and first conference for Reframe. I designed a full page print ad featured in Savoy magazine, conference materials such as bags, shirts, badges and banners. 

Conference Materials & Promotion

Finally, I designed a cross-channel campaign which included: a full page print ad featured in Savoy magazine, conference materials and product packaging. 

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Get in Touch

Get in Touch

Shoot me a note or check out my latest work on Dribbble

gabv289@gmail.com

Shoot me a note or check out my latest work on Dribbble

gabv289@gmail.com