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Incredibles Packaging and Case Study

Incredibles Packaging and Case Study

Incredibles Packaging and Case Study

With the legalization of marijuana in 2012, Colorado has experienced a explosive growth of cannabis companies selling both plants and edibles alike. As one of the first edible companies on the Colorado market, "Incredibles" found the need to re-package their edibles to appeal to a broader range of new recreational users. As legalized marijuana moves forward, it is being embraced by a broad spectrum of users, for both recreational and medicinal purposes. Seniors are as likely to use it as are people in their twenties and thirties (the legal age for usage is over 21).

With the legalization of marijuana in 2012, Colorado has experienced a explosive growth of cannabis companies selling both plants and edibles alike. As one of the first edible companies on the Colorado market, "Incredibles" found the need to re-package their edibles to appeal to a broader range of new recreational users. As legalized marijuana moves forward, it is being embraced by a broad spectrum of users, for both recreational and medicinal purposes. Seniors are as likely to use it as are people in their twenties and thirties (the legal age for usage is over 21).

The brand had to feel accessible to beginners and authentic to long-time aficionados alike. Because of this broad spectrum, we created a variety of visuals that would appeal to both experienced and new users. The first direction, "Feel Good" was a simple campaign to make edible use more appealing, friendly and non-abrasive. Leaving the stereotypical associations to "pot-smoking" to the past and embracing a new audience. Creative direction & logo design by Chip Hisle

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Challenges & Target Audience

While working with these tight restrictions, we were still tasked with creating fun and exciting packaging that would appeal to a broad range of users while still being appetizing, after all it is also food. However, because laws were constantly changing in Colorado we had to imagine packaging without photographic food elements. In light of this new direction, I took inspiration from graffiti and street-art to express the unique quality of each bar, while still making the outside appealing and fun. The second concept takes inspiration from tea packaging. Like tea cannabis, edibles also have a natural and healing quality to it's buyers. I created the second line with that in mind and took a very minimal and sophsticated approach. 

Challenges & Target Audience

While working with these tight restrictions, we were still tasked with creating fun and exciting packaging that would appeal to a broad range of users while still being appetizing, after all it is also food. However, because laws were constantly changing in Colorado we had to imagine packaging without photographic food elements. In light of this new direction, I took inspiration from graffiti and street-art to express the unique quality of each bar, while still making the outside appealing and fun. The second concept takes inspiration from tea packaging. Like tea cannabis, edibles also have a natural and healing quality to it's buyers. I created the second line with that in mind and took a very minimal and sophsticated approach. 

Challenges & Target Audience

While working with these tight restrictions, we were still tasked with creating fun and exciting packaging that would appeal to a broad range of users while still being appetizing, after all it is also food. However, because laws were constantly changing in Colorado we had to imagine packaging without photographic food elements. In light of this new direction, I took inspiration from graffiti and street-art to express the unique quality of each bar, while still making the outside appealing and fun. The second concept takes inspiration from tea packaging. Like tea cannabis, edibles also have a natural and healing quality to it's buyers. I created the second line with that in mind and took a very minimal and sophsticated approach. 

Challenges & Target Audience

While working with these tight restrictions, we were still tasked with creating fun and exciting packaging that would appeal to a broad range of users while still being appetizing, after all it is also food. However, because laws were constantly changing in Colorado we had to imagine packaging without photographic food elements. In light of this new direction, I took inspiration from graffiti and street-art to express the unique quality of each bar, while still making the outside appealing and fun. The second concept takes inspiration from tea packaging. Like tea cannabis, edibles also have a natural and healing quality to it's buyers. I created the second line with that in mind and took a very minimal and sophsticated approach. 

manditories

A Better Experience: Further Exploration

A Better Experience: Further Exploration

A Better Experience: Further Exploration

When it came to packaging, working at the forefront of a new era of recreational products presented a series of challenges. Laws about the packaging of cannabis are still evolving, and tighter regulations are being created to avoid usage by children. Our second campaign, "A Better Experience" was created in light of these regulations to be clear that edible usage is only meant for responsible adults.


When it came to packaging, working at the forefront of a new era of recreational products presented a series of challenges. Laws about the packaging of cannabis are still evolving, and tighter regulations are being created to avoid usage by children. Our second campaign, "A Better Experience" was created in light of these regulations to be clear that edible usage is only meant for responsible adults.


When it came to packaging, working at the forefront of a new era of recreational products presented a series of challenges. Laws about the packaging of cannabis are still evolving, and tighter regulations are being created to avoid usage by children. Our second campaign, "A Better Experience" was created in light of these regulations to be clear that edible usage is only meant for responsible adults.

Edible packaging have to be sealed and child-proof—the packaging formats are actually tested with children, to make sure they can’t open the boxes. Edibles cannot be called candy but rather bars, gummies, drops and chews. Packaging is required to display specific iconography and warning labels on the front and back.

Edible packaging have to be sealed and child-proof—the packaging formats are actually tested with children, to make sure they can’t open the boxes. Edibles cannot be called candy but rather bars, gummies, drops and chews. Packaging is required to display specific iconography and warning labels on the front and back.

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Get in Touch

Get in Touch

Shoot me a note or check out my latest work on Dribbble

gabv289@gmail.com

Shoot me a note or check out my latest work on Dribbble

gabv289@gmail.com